With many platforms and more that 350 social networking sites having a viral marketing strategy shouldn’t be a difficult task but more than ever I find myself with the questions of learning more about viral marketing so the H1N1 2009 pandemic is not such a bad idea to learn about viral marketing. So lets compare H1N1 to a viral marketing strategy. How did H1N1 become a viral sensation, lets get a Timeline; It started around March of 2009 in a small village in Mexico ( Viral Marketing Strategy usually starts small) by 28 April 2009: Seven countries are now reporting confirmed cases of H1N1 swine flu: the United States, Mexico, Canada, New Zealand, the United Kingdom, Israel and Spain( viral marketing campaigns if done effectively has the potential to grow internationally very fast just like H1N1) by 7 May 2009: Worldwide confirmed cases are now at 2,371 it is a world wide phenomenon with media attention and everyone afraid of my compadres. 19 NOVEMBER 2009 | GENEVA — To date, WHO has received vaccination information from 16 of around 40 countries conducting national H1N1 pandemic vaccine campaigns. Based on information in these 16 countries, around 65 million people have been vaccinated. ( A viral marketing campaign has potential just like H1N1 to be very pandemic if it has an aligned marketing strategy, viral campaign, identified potential customers, connect with people, track behavior, and have measurable results)
To make sense of Viral Marketing just like H1N1 it has the potential to spread very quickly if the right strategy is chosen and can be controlled. Set goals that can be reached and have quantitative data that can create value.
The main element to remember is not to be like H1N1 and do not target everybody that comes across!!
Thanks for reading