As the pre campaign report begins to fit together like pieces of a puzzle, market share, competitors analysis, keywords optimization, metrics to use, etc everything to me is what Nassim Nicholas Taleb would call the The Black Swan “The unexpected element”, rare events equals uncertainty, what is really going to happen? We have gathered the data and believe that all of our ducks are in a row, but ultimately there is an algorithm that will determine the impressions. During our 3 week campaign we are going to be dealing with the highly improbable moments of not getting any impressions and if we are getting many impressions, there is also the possibility of not getting the clicks through page. As the team leader of our GOMCHA campaign,I have had the opportunity to learn the advantages of early communication with our company and understand their needs as a SME (Small Medium Enterprise). Our team consist of 4 DCU (Dublin City University) post grad students from different concentrations (E-commerce, Digital Marketing, and Business Management), the idea is to bring a group of students from different specialization areas and work together to create an Adword strategy that will generate impressions and clicks to our client’s website and at the same time as students will learn how to operate Google Adword and analytics services.
Currently our pre campaign is almost finished, we have our strategy that we think will be advantageous for our customer needs and all we are waiting for is our $200 voucher from Google to begin the immersion of the learning experience and see what will get the clicks.
Once we receive our voucher from Google, I will do my best to keep communication via blog.
I am attaching a cool video from a group of Spanish students from the University of Zaragosa
Antonio “Divifilio” Minuta
Follow me and I will return the favor