GOMCHA and the highly improbable

As the pre campaign report begins to fit together like pieces of a puzzle, market share, competitors analysis, keywords optimization, metrics to use, etc everything to me is what Nassim Nicholas Taleb would call the The Black Swan “The unexpected element”, rare events equals uncertainty, what is really going to happen? We have gathered the data and believe that all of our ducks are in a row, but ultimately there is an algorithm that will determine the impressions. During our 3 week campaign we are going to be dealing with the highly improbable moments of not getting any impressions and if we are getting many impressions, there is also the possibility of not getting the clicks through page. As the team leader of our GOMCHA campaign,I have had the opportunity to learn the advantages of early communication with our company and understand their needs as a SME (Small Medium Enterprise). Our team consist of 4 DCU (Dublin City University) post grad students from different concentrations (E-commerce, Digital Marketing, and Business Management), the idea is to bring a group of students from different specialization areas and work together to create an Adword strategy that will generate impressions and clicks to our client’s website and at the same time as students will learn how to operate Google Adword and analytics services.

Currently our pre campaign is almost finished, we have our strategy that we think will be advantageous for our customer needs and all we are waiting for is our $200 voucher from Google to begin the immersion of the learning experience and see what will get the clicks.

Once we receive our voucher from Google, I will do my best to keep communication via blog.

I am attaching a cool video from a group of Spanish students from the University of Zaragosa

Antonio “Divifilio” Minuta

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Lets keep it Viral and not referring to H1N1 or maybe it is like H1N1

With many platforms and more that 350 social networking sites having a viral marketing strategy shouldn’t be a difficult task but more than ever I find myself with the questions of learning more about viral marketing so the H1N1 2009 pandemic is not such a bad idea to learn about viral marketing. So lets compare H1N1 to a viral marketing strategy. How did H1N1 become a viral sensation, lets get a Timeline; It started around March of 2009 in a small village in Mexico ( Viral Marketing Strategy usually starts small) by 28 April 2009: Seven countries are now reporting confirmed cases of H1N1 swine flu: the United States, Mexico, Canada, New Zealand, the United Kingdom, Israel and Spain( viral marketing campaigns if done effectively has the potential to grow internationally very fast just like H1N1) by 7 May 2009: Worldwide confirmed cases are now at 2,371 it is a world wide phenomenon with media attention and everyone afraid of my compadres.  19 NOVEMBER 2009 | GENEVA — To date, WHO has received vaccination information from 16 of around 40 countries conducting national H1N1 pandemic vaccine campaigns. Based on information in these 16 countries,  around 65 million people have been vaccinated. ( A viral marketing campaign has potential just like H1N1 to be very pandemic if  it has an aligned marketing strategy, viral campaign, identified potential customers, connect with people, track behavior, and have measurable results)

To make sense of Viral Marketing just like H1N1 it has the potential to spread  very quickly if the  right strategy is chosen and can be controlled. Set goals that can be reached and have quantitative data that can create value.

The main element to remember is not to be like H1N1 and do not target everybody that comes across!!

Thanks for reading

Divifilio