With my amazement of the success of Groupon that in the face of world wide economic commotion it is delivering profit growth, economic returns, and the interest of Google. Multiple reports indicated that the web giant Google is close to paying as much as $6 billion for the social-shopping service. Which comes to indicate that “S” is no longer for “Superman” but for Super Social. In this article I will introduce companies that are using Social in their business model.
Social Companies Making an Impact
Groupon has taken the social space by storm. It is a phenomenon that has swept across the US and the world and has defined the “group buying” market. In the past 10 months alone, Groupon has exploded and now claims 30 million subscribers, 3,000 employees, offices in 30 countries and publishes daily deals in 500 cities. In August 2010, Forbes named it the fastest growing company EVER.
If you love statistics, love yourself, and love statistics about yourself then “Daytum can help you count and communicate the most important statistics in your life.”
“One of the most obvious discoveries about my Annual Reports has been that people would love this kind of documentation of their own lives. The barriers to this are two-fold: the data-logging of daily habits is difficult and time-consuming; and communicating the data is a challenge. I believe that if we can reduce the burden of recording the data and even add a social stimulus, then remove all obstacles to designing and sharing the results, this type of personal reporting may gain some popularity”.
Blippy “I’m a website where people obsessively write reviews about everything they buy“.
Blippy allows to link and write reviews on credit cards purchases, Netflicks downloads, Itunes purchases, Ebay, Hulu,Zappo, Grupon, and many more. Their view is to review, tell a story, or spill your guts. So ultimately “Blippy” is making credit card transactions social. Typically what people do is they connect one credit card to Blippy, so when you buy something that you think is vaguely interesting — it could be from a restaurant that you are at, getting a glass of Pinot Noir from your wine bar and it’s automatically shared with your friends.
DailyBooth is “Your Life in Pictures“. This community of self expression connects people to their friends in real-time through the use of pictures and status updates. DailyBooth CEO Brian Pokorny holds that the sudden focus on photo sharing can be traced to three things 1) An increase in quality of cameras on mobile devices. 2) Ease of in-app photo consumption. 3) A 3G Internet Broadband connection that allows for photo uploading.
Swipely provides a secure platform for consumers to recommend purchase experiences, discover new places and products through trusted friends, save money, and have more fun shopping. “Their vision is to reinvent how people shop, share and save by adding value to every swipe”. Swipely allows consumers to socialize their shopping experience by sharing purchases and recommending places & products to friends. Businesses can use Swipely to attract new customers, understand customer behavior, and retain their most loyal customers.
Goodreads is the largest social network for readers in the world. They have more than 4,200,000 members who have added more than 110,000,000 books to their shelves. A place for casual readers and bona-fide bookworms alike, Goodreads members recommend books, compare what they are reading, keep track of what they’ve read and would like to read, form book clubs and much more. Goodreads’ mission is to get people excited about reading. Along the way, they plan to improve the process of reading and learning throughout the world.