Divifilio’s Digital Marketing Formula

Currently in the middle of my masters practicum in digital marketing at DCU, I am working with HRLocker a company that specializes in Human Resource Management.

During my applied tasks, I have come to the conclusion:

• That twitter is a great 24/7 Networking event, its a great way to meet colleagues, clients, and friends without leaving home. Not  automating messages makes twitter that better of an engagement tool and really allows me to build relationships. Through twitter I was able to meet Andre from Adegga and hopefully I will be  tasting wines with my new tweeter friend when I travel to Lisboa in July.

• Creating content is very important and we are now building a blog where we can link to HRLocker and keep up with the Human Resources Industry, Events, and Optimise our search traffic for Google Crawlers, Indexing and most important Ranking.

• Social Media Filters- Because Twitter involves many conversations, interactions, random post from all over, it is important to use the right tools to filter conversations, such as hashtag trackers or column interfaces, it is a great way to figure out who’s talking, what is relevant, and get feedback on how your communication affects others.

• Engagement – With many twitter adding tools- the most important tool that I use is the personal connection without any gadgets- the personal touch gives us quality not quantity that we are seeking for our practicum client. Unmarketing who recently past the 50,000 followers in twitter discusses that conversation is the most important part of twitter and the majority of this tweets are replies and point of conversations.

• Relationships- Like in the real world, they take time, engagement, and a similarity in personality. In the last couple of weeks while  engaging and posting on twitter, I have seen a real progress on followers, conversations, and relationship building. Twitter works but it comes down to how much time and effort the individual is willing to put in building relationships and quality followers.

Thanks all of my new followers, friends, and just the people that I have chatted with here and there, I have shared, learned, and really made connections that otherwise would never been able to do so.

Just a Thought Divifilio

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http://twitter.com/TheDivifilio

The Pope is blogging and your Preacher is tweeting you to pray

Just read Pope Benedict XVI message for the 44th World Communication day that will be held Sunday May 16th, 2010. The 265th Pope of the Catholic Church has been a strong proponent of social media and supporter of  priest using social media to spread the Gospel. Last year he introduced The Vatican on youtube, Facebook, and iPhone apps to spread the Church’s message. Pope Benedict has made it personal and has labeled it Pope2you.

It looks like the Pope’s Catholic priest will have an Iphone, Twitter account, and a Facebook page;  now your preacher can really know what you are doing Saturday night ( For those bad habit Catholics).

The Vatican has made Social Media a priority in 2010 and their message is very clear, all in their organization should be blogging, tweeting, and participating in Social Media to take their message directly to young people.

Small excerpt from the entire message from the Pope.  January 24th, 2010

The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become become more focused, efficient and compelling in their efforts. Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word.

What does it all mean? For both the young people  and the Vatican, Social Media is here to stay as the preferred way of communication. The Vatican understand that like any other business they have to participate in social media and have their preachers  producing real time information for believers, writing blogs, and planning events for the purpose of producing institutional brand integrity.

The real challenge is if a young believer is going to add their priest as a Facebook friend.

Just a thought

Divifilio

Follow me via:

http://twitter.com/TheDivifilio