Divifilio’s Digital Marketing Formula

Currently in the middle of my masters practicum in digital marketing at DCU, I am working with HRLocker a company that specializes in Human Resource Management.

During my applied tasks, I have come to the conclusion:

• That twitter is a great 24/7 Networking event, its a great way to meet colleagues, clients, and friends without leaving home. Not  automating messages makes twitter that better of an engagement tool and really allows me to build relationships. Through twitter I was able to meet Andre from Adegga and hopefully I will be  tasting wines with my new tweeter friend when I travel to Lisboa in July.

• Creating content is very important and we are now building a blog where we can link to HRLocker and keep up with the Human Resources Industry, Events, and Optimise our search traffic for Google Crawlers, Indexing and most important Ranking.

• Social Media Filters- Because Twitter involves many conversations, interactions, random post from all over, it is important to use the right tools to filter conversations, such as hashtag trackers or column interfaces, it is a great way to figure out who’s talking, what is relevant, and get feedback on how your communication affects others.

• Engagement – With many twitter adding tools- the most important tool that I use is the personal connection without any gadgets- the personal touch gives us quality not quantity that we are seeking for our practicum client. Unmarketing who recently past the 50,000 followers in twitter discusses that conversation is the most important part of twitter and the majority of this tweets are replies and point of conversations.

• Relationships- Like in the real world, they take time, engagement, and a similarity in personality. In the last couple of weeks while  engaging and posting on twitter, I have seen a real progress on followers, conversations, and relationship building. Twitter works but it comes down to how much time and effort the individual is willing to put in building relationships and quality followers.

Thanks all of my new followers, friends, and just the people that I have chatted with here and there, I have shared, learned, and really made connections that otherwise would never been able to do so.

Just a Thought Divifilio

Follow me via Twitter

http://twitter.com/TheDivifilio

Divifilio Blog Goals

In midst of my  masters program, living abroad, balancing a long distance relationship, and trying to find a job, I have included an extra responsibility. That responsibility is managing an effective blog.

What are my blog goals?

• Registered users
• Have at least 20 users by August 2010
• Create 3 blogs per week

Key performance indicators?

• Visitor loyalty
• Actual increase in blog readers
• Track on Compete.com

The art of execution?

• Measurable goals
• Measure progress weekly
• Follow thru on followers and blog comments
• Follow on blog goals

The idea is to experiment, create, innovate, and enjoy.

Divifilio

http://twitter.com/TheDivifilio

http://thedivifilio.wordpress.com/

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GOMCHA and the highly improbable

As the pre campaign report begins to fit together like pieces of a puzzle, market share, competitors analysis, keywords optimization, metrics to use, etc everything to me is what Nassim Nicholas Taleb would call the The Black Swan “The unexpected element”, rare events equals uncertainty, what is really going to happen? We have gathered the data and believe that all of our ducks are in a row, but ultimately there is an algorithm that will determine the impressions. During our 3 week campaign we are going to be dealing with the highly improbable moments of not getting any impressions and if we are getting many impressions, there is also the possibility of not getting the clicks through page. As the team leader of our GOMCHA campaign,I have had the opportunity to learn the advantages of early communication with our company and understand their needs as a SME (Small Medium Enterprise). Our team consist of 4 DCU (Dublin City University) post grad students from different concentrations (E-commerce, Digital Marketing, and Business Management), the idea is to bring a group of students from different specialization areas and work together to create an Adword strategy that will generate impressions and clicks to our client’s website and at the same time as students will learn how to operate Google Adword and analytics services.

Currently our pre campaign is almost finished, we have our strategy that we think will be advantageous for our customer needs and all we are waiting for is our $200 voucher from Google to begin the immersion of the learning experience and see what will get the clicks.

Once we receive our voucher from Google, I will do my best to keep communication via blog.

I am attaching a cool video from a group of Spanish students from the University of Zaragosa

Antonio “Divifilio” Minuta

Follow me and I will return the favor

http://twitter.com/TheDivifilio

http://thedivifilio.wordpress.com/

2009 was not the year of the PIG or the TIGER!

This year we hated the Pig from May until November due to H1N1 then December came and entered the Tiger “the Pig  must love Tiger right now“…Gatorade just announced that they are dropping Tiger Woods but blames low sales. Who will be next to drop Tiger Woods in midst of  this social media blood bath that include non stop tweets, youtube and so on..no major business wants to be associated with millions of tweets talking negatively about Tiger Woods that has a direct association with their brand(Gatorade in this case).  A very important element to a brand are its associations and that is why Tiger Wood’s sponsors  such as Nike , American Express, General Mills and Gillette are evaluating their direct association with Tiger Woods specially during times of budget constraints and low sales….

I wonder what the Chinese Calendar has in store for 2010

Just a thought “Divifilio”

http://twitter.com/thedivifilio

Twitter – using the tools of engagement

This is good stuff from Derval Concannon a fellow Digital Masters Student at DCU and creative director of fireckraker a creative marketing communication firm, she responds to Avanish Kaushik blog on Twitter-using the tools of engagement outlining the clean definitions from the Klout when using Twitters metrics and how these tools can help marketers understand how people are tweeting and how re-tweets are more helpful to understand if people are truly following a particular person.

I was also inspired by Avanish Kaushik post on ‘Blog Goals”  and decided to write my first blog called Lets keep it Viral and not referring to H1N1 or maybe it is like H1N1 this blog does a comparison to H1N1 and the speed it took to spread around the world and how a viral marketing campaigns can have the same effective speed if it is done correctly.

Reading Avanish “Blog Goals” and how he incorporates both qualitative and quantitative measurements to his blogs   gave me a further insight to the importance of measuring the success rates of blogs. So like Avanish Kaushik the plan is to publish great value add content and measure success.

Lets keep it Viral and not referring to H1N1 or maybe it is like H1N1

With many platforms and more that 350 social networking sites having a viral marketing strategy shouldn’t be a difficult task but more than ever I find myself with the questions of learning more about viral marketing so the H1N1 2009 pandemic is not such a bad idea to learn about viral marketing. So lets compare H1N1 to a viral marketing strategy. How did H1N1 become a viral sensation, lets get a Timeline; It started around March of 2009 in a small village in Mexico ( Viral Marketing Strategy usually starts small) by 28 April 2009: Seven countries are now reporting confirmed cases of H1N1 swine flu: the United States, Mexico, Canada, New Zealand, the United Kingdom, Israel and Spain( viral marketing campaigns if done effectively has the potential to grow internationally very fast just like H1N1) by 7 May 2009: Worldwide confirmed cases are now at 2,371 it is a world wide phenomenon with media attention and everyone afraid of my compadres.  19 NOVEMBER 2009 | GENEVA — To date, WHO has received vaccination information from 16 of around 40 countries conducting national H1N1 pandemic vaccine campaigns. Based on information in these 16 countries,  around 65 million people have been vaccinated. ( A viral marketing campaign has potential just like H1N1 to be very pandemic if  it has an aligned marketing strategy, viral campaign, identified potential customers, connect with people, track behavior, and have measurable results)

To make sense of Viral Marketing just like H1N1 it has the potential to spread  very quickly if the  right strategy is chosen and can be controlled. Set goals that can be reached and have quantitative data that can create value.

The main element to remember is not to be like H1N1 and do not target everybody that comes across!!

Thanks for reading

Divifilio