This is good stuff from Derval Concannon a fellow Digital Masters Student at DCU and creative director of fireckraker a creative marketing communication firm, she responds to Avanish Kaushik blog on Twitter-using the tools of engagement outlining the clean definitions from the Klout when using Twitters metrics and how these tools can help marketers understand how people are tweeting and how re-tweets are more helpful to understand if people are truly following a particular person.
I was also inspired by Avanish Kaushik post on ‘Blog Goals” and decided to write my first blog called Lets keep it Viral and not referring to H1N1 or maybe it is like H1N1 this blog does a comparison to H1N1 and the speed it took to spread around the world and how a viral marketing campaigns can have the same effective speed if it is done correctly.
Reading Avanish “Blog Goals” and how he incorporates both qualitative and quantitative measurements to his blogs gave me a further insight to the importance of measuring the success rates of blogs. So like Avanish Kaushik the plan is to publish great value add content and measure success.
