This year we hated the Pig from May until November due to H1N1 then December came and entered the Tiger “the Pig must love Tiger right now“…Gatorade just announced that they are dropping Tiger Woods but blames low sales. Who will be next to drop Tiger Woods in midst of this social media blood bath that include non stop tweets, youtube and so on..no major business wants to be associated with millions of tweets talking negatively about Tiger Woods that has a direct association with their brand(Gatorade in this case). A very important element to a brand are its associations and that is why Tiger Wood’s sponsors such as Nike , American Express, General Mills and Gillette are evaluating their direct association with Tiger Woods specially during times of budget constraints and low sales….
I wonder what the Chinese Calendar has in store for 2010
Just a thought “Divifilio”