Using Tweet Feel which is real-time sentiment from twitter. Tweet Feel gives a numerical score as to how positive or negative tweets are about a given topic. Its analysis is based not just on emoticons, but also words and phrases.

A search for “Obama”  this morning  before his tax reform and debt-cutting plan address to the nation shows a current sentiment of 64 percent Negative. Many of the tweets once analyzed one can identify both facetious and sarcastic tweets that TweetFeel identifies as negative or positive, an example is a tweet such as “Donald trump said obama is the worst president #liespeopletell.” TweetFeel identifies the word “worst” and automatically sets the tweet as negative. Never the less the correlation stands with the current approval rating and  the twitter-sphere making their vocalization about how they feel about a president, brand, or product.

Ultimately, it’s a feature that brands and companies can use to see the sentiment via tweets and get perspective of how people feel about your product, service, or brand.

Tweetfeel defines that as a positive attitude (defined by green text, as opposed to red).

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Check out this great infographics from iPass and discover mobile workers use of devices and how they are using them:

iPass Mobile Employee Definition Any worker using any mobile device (including laptop, netbook, smartphone, cellphone or tablet) who accesses networks (other than the corporate LAN or WLAN) for work purposes.

In the current  job searching endeavor which includes using  social media, email, and craigslist has created a very different contingency from 3 years ago when I was last job searching which involved using  companies such as Monster.com, careersbuilders, and local websites that where point of reference for job searchers. The switch from Monsters to Linkedin/Quora has now created in my visual spectrum a Job Searchers PPC Campaign. Which using the right resume structure & strategy can land you an interview. So ultimately this is what your resume looks like if it was a PPC Campaign: Click for better resolution.

How To Write Attractive Resume Using PPC Knowledge

Job searching is like a paid advertising – you invest in your Headline, Description, and Display URL  you get a bunch of impressions and finally you get a conversion in this case a possible interview. “Yes I am claiming this quote”

Just like a PPC  Ad  your text  must be direct and targeted. It is important to include practical information for potential employers,while at the same time bring their attention to features that differentiate yourself from other candidates. If potential employers search resumes with the chosen keywords in their listing, they can check the level of competition for those keywords. A campaign’s resume success or failure depends largely on the quality, target, and keywords of your resume. Resume Structure in a PPC Anatomy

A) Structuring your resume is crucial for effective impressions/viewings.  Characteristics of  excellent account structure follows. An Excellent account structure should be grouped according to Job Description, Job Title, and Geography. Each group should contain multiple Ad Groups with specific keywords that will catch the attention of the employer. For example, a campaign/resume for an  ‘SEM account manager’ position should have separate Ad Groups for ‘Search Engine Marketing’ and ‘client development’. Each Ad Group would then contain experience, education, expertise specific to those Ad Groups with targeted and specific keyword list.

B) Optimization techniques should incorporate monitoring how job descriptions are written by employers and see if your resume/cover letter have similar keywords and texts to implement . In particular,  monitor employers techniques (lingo, keyword, and job descriptions)  to optimize your resume and use social media networking to your advantage, e.g. contact friends, past colleagues, class-mates etc.

C)Relevance is important to achieve a strong resumes viewing , measure of how relevant your resume is to the job description. To create a relevant and effective resume often means revisiting your resume and tweaking where and when necessary.

Driving Traffic To Your Resume

-Social media is a great way to drive traffic to your resume by:

LinkedIn – get a profile and be active – great job search tool

Quora – follow conversations and questions

Slideshare - create a Web 2.0 resume

Twitter – Filter by job searching keywords and follow companies of interest

- Also here are 10 Great Social Sites for Resume Building

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I am a big  fan of Google’s constant innovation and particular their new project which is called the Google Art Project. Their new art project is a collaboration between Google and some of the world’s most acclaimed art museums to digitize art work. Powered by a broad, connected suite of Google technologies, these great works of art and museums are now within reach to an unprecedented global audience. Google is brining their streetview technology into the museums to create 360-degree pictures of 17 world wide galleries and 400 rooms. The Art Project also allows viewers to focus on certain works with extreme high resolution and get into detail that is not visible with the naked eye. 

Google Art Project allows viewers to create their own galleries by saving the works from different museums under one room and make comments on what you found interesting on each piece. The art project has a share feature that allows people to interact with your social media accounts and get interaction from your friends, followers, etc.

The Google Art Project & The 21st Century Classroom

The Google Art Project will be bringing the adventure of a  free museum tour to the classroom creating a bountiful learning experience for school kids, art enthusiast, and art majors. It is exciting for professors to have the advantage of transporting kids/young adults to explore museums in Spain, Russia, Italy, and around the world. The art project will give students first-hand interaction with museums by learning where they are located, how the art is organized, notes and media from the museum, and the opportunity for classes to make their own galleries while interacting with the chosen pieces. Hopefully the close interactions will ultimately encourage kids to follow art like the internet has encouraged people to read and ultimately promoting culture.  Interacting with media and in this case art is very important factor of the internet that will allow classes to share their galleries, participate in forums, and exchange opinions which really enhances the learning experience.

The Google Art Project is meeting the modern colorful classrooms of the 21^st century providing virtual museums for classrooms worldwide.

Just a thought,

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HERE IS A LIST OF THE ANDROID APPS THAT FACILITATED OUR RELOCATION

Google Calendar was one of the most helpful apps that came accross during our search for apartments in the Bay area. I was able to schedule appointments, send alerts, and add my fiancee to any viewing or appointments that we had scheduled. It is easy to input address into Google calendar then input into GPS for fast and almost error free driving.

Being new in the area meant  no idea how to get anywhere; prior to our appointments we would look at Google Maps to get a perspective of where we needed to go and also use the satellite view to get an idea of the neighborhood. A cool addition of  Google Maps is the ability to use it with Google Calendar to send alerts and input address into GPS for time saving and a perspective on the  property.

A great app with a plethora of functionality is Evernote; I have used evernote for wine tasting notes but for our relocation we used Evernote to snap pics and write notes on the visiting property. Evernote makes decision making easy when having to view many properties and having an app that allows you to snap pictures and write notes creates a potential for less mistakes. Evernote also allows a print option and online viewing.

Since my location-based social networking & social companies embrace in 2009, I have been more of a private user and not so social by sharing my locations updates with Twitter or Facebook.I use the tips and “things to do” options that Foursquare provides and it was  a great app to help find restaurants near the area and see what locals recommend.

In the same vicinity as Foursquare or other location based social apps but with more input than other apps, Yelp allows customers to input their experiences and also possess a great location search feature that allows users to search for businesses from were you are currently located without inputting address. Yelp is a great app that allowed me to search for grocery stores, see restaurant experiences, and have a better understanding on the different sociocultural activities and establishments in our new hood.

Goggle is a great Google app that has its focus around your very handy phone camera. Goggle is a great app for transferring business cards to your phone contacts and researching the web by taking a picture of an item of your interest. Goggle was a great source to transfer business cards that were handed to us by bankers, Realtors, or new contacts.

Hope that these apps will help in your everyday live, relocation or just to download and never open again. I am now in the bay adapting and enjoying the weather, food, record stores,great diversity, and all the great wine from Kermit Lynch Wine Merchants.

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Russia

Hot topics for Russian Internet users this year became policy (in particular, the change of the mayor of Moscow), sports (Olympics and World Cup) and online services. It is interesting that five of the 10 fastest-growing requests – this is social networking.

Brazil

They say in World Cup year and elections in Brazil stops. But is this true? Well, that’s not what we have seen, at least not in the Brazilian Internet. What were the issues that attracted the most attention and were the most sought of Brazilian Internet? Follow the pulse of the Internet during 2010 with the list of most searched terms in Brazil with the 2010 Zeitgeist.

Peru

In addition to Peru, the social networking Internet sites like YouTube are mostly the most wanted. Clear access to news or sports highlights on a World Cup year.

Google in the world.

The highlight of 2010 in the emerging global search is the emergence of the now defunct Chatroulette. Apple’s iPad, lies in second place, followed by pop star Justin Bieber. Haiti, Chile and the search term earthquake are among the most popular search terms within the global news category, alongside the term Besiktas. In Latin America Justin Bieber, Lady Gaga, and Argentinian singer, guitarist, and songwritter Gustavo Cerati were the most searched during the 2010 year.

Dig Deeper

If you want to go beyond what I have shared here, click on Google Zeigest to discover more about global and regional search in 2010.

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Social Companies Making an Impact

Groupon has taken the social space by storm. It is a phenomenon that has swept across the US and the world and has defined the “group buying” market. In the past 10 months alone, Groupon has exploded and now claims 30 million subscribers, 3,000 employees, offices in 30 countries and publishes daily deals in 500 cities. In August 2010, Forbes named it the fastest growing company EVER.

If you love statistics, love yourself, and love statistics about yourself then “Daytum can help you count and communicate the most important statistics in your life.”

Nicholas Felton has estated on, interaction design,  thesignificance of Daytum and the importance to have access to visualization and tracking tools?

“One of the most obvious discoveries about my Annual Reports has been that people would love this kind of documentation of their own lives. The barriers to this are two-fold: the data-logging of daily habits is difficult and time-consuming; and communicating the data is a challenge. I believe that if we can reduce the burden of recording the data and even add a social stimulus, then remove all obstacles to designing and sharing the results, this type of personal reporting may gain some popularity”.

Blippy “I’m a website where people obsessively write reviews about everything they buy“.

Blippy allows to link and write reviews on credit cards purchases, Netflicks downloads, Itunes purchases, Ebay, Hulu,Zappo, Grupon, and many more. Their view is to review, tell a story, or spill your guts. So ultimately “Blippy” is making credit card transactions social.  Typically what people do is they connect one credit card to Blippy, so when you buy something that you think is vaguely interesting — it could be from a restaurant that you are at, getting a glass of Pinot Noir from your wine bar and it’s automatically shared with your friends.

DailyBooth is “Your Life in Pictures“. This community of self expression connects people to their friends in real-time through the use of pictures and status updates. DailyBooth CEO Brian Pokorny holds that the sudden focus on photo sharing can be traced to three things 1) An increase in quality of cameras on mobile devices. 2) Ease of in-app photo consumption. 3) A 3G Internet Broadband connection that allows for photo uploading.

Swipely provides a secure platform for consumers to recommend purchase experiences, discover new places and products through trusted friends, save money, and have more fun shopping. “Their vision is to reinvent how people shop, share and save by adding value to every swipe”. Swipely  allows consumers to socialize their shopping experience by sharing purchases and recommending places & products to friends. Businesses can use Swipely to attract new customers, understand customer behavior, and retain their most loyal customers.

Goodreads is the largest social network for readers in the world. They have more than 4,200,000 members who have added more than 110,000,000 books to their shelves. A place for casual readers and bona-fide bookworms alike, Goodreads members recommend books, compare what they are reading, keep track of what they’ve read and would like to read, form book clubs and much more. Goodreads’ mission is to get people excited about reading. Along the way, they plan to improve the process of reading and learning throughout the world.

Read more: Here

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Why Long Tail Keywords

We all know by now that SEO is an important element of the web and with the plethora of  blogs,  websites, and press releases, now more than ever Google relies on keywords  to produce better search results.

When Long Tail keywords are applied to a website or blog it maximizes search engine traffic by focusing on low-volume search queries instead of handful of major keywords. Long Tail Theory implies that most websites are likely to receive most of their search engine visitors through a variety of low-volume search queries instead of a handful of major keywords.

Therefore having a long tail keyword strategy will help develop a stratey that concentrates on lower volumes of search traffic that will lead to an increase in the overall amount of visitors from search engines to your website or blog.

What are Long Tail Keywords?

Long tail keywords are simply multi-phrase search queries which visitors use on search engines to arrive at your website or blog. These keywords phrases are far more targeted because it specifically relevance for niche terms that people use to receive an answer to their query.

• Long-tail keywords have less competition than generic keywords (lower cost per click (CPC), higher click-through rate (CTR))

• Long-tail keywords are more specific than generic keywords, so they are better tailored to match the searcher’s needs

• People making long-tail searches are often further along in the buying cycle and more willing to buy than people making generic searches (higher conversion rate)

How to Find and Target Long Tail Keywords

1. Monitor

Monitor what keyword phrases users are searching to arrive on website and create a document with keyword phrases and also use variations of phrases.

2. Online Keyword Research Tool

I use Google Adword Keyword Tool to research and determine the density of the keywords. Google Adword Keyword Tool helps to construct a broad view of what people are searching for and gives a list that is easy to export.

Here is an example using “Coffee”

Here are some examples of low searched keywords:

I would use for Long Tail Keywords:

- Fresh Roasted Costa Rican Coffee

-75% Low Acid Coffee

- Italian Roasted Coffee

All this phrases are much targeted than just using a single keyword such as “Coffee” when a user inserts a comprehensive search term they are further up the buying cycle and know what they are searching for therfore increasing search engine traffic, reducing bounce rate  and for the average blogger it increases search engine traffic.

Competitor Analysis

There is an array of SEO tools that helps monitor your competitive landscape and your direct competitors, but the most important element is to use what you feel is the most confortable. I like to use SEODigger and Keyword spy to get a perspective of what competitors are doing on their sites and PPC. These sites allows you to immediately find out which keywords your competitor is targeting by simply inputing their site URL.

Summary

• Enter the main keywords that you are searching for in Adword suggestion tool and download the entire in excel format
• Permorm competitor analysis manually or via SEO tools
• Start to create webpages or blog posts and include at least one keyword and a phrase in the title.
• Make sure to follow on Analytics to see which keywords and phrases are outperforming

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