Just read Pope Benedict XVI message for the 44th World Communication day that will be held Sunday May 16th, 2010. The 265th Pope of the Catholic Church has been a strong proponent of social media and supporter of priest using social media to spread the Gospel. Last year he introduced The Vatican on youtube, Facebook, and iPhone apps to spread the Church’s message. Pope Benedict has made it personal and has labeled it Pope2you.
It looks like the Pope’s Catholic priest will have an Iphone, Twitter account, and a Facebook page; now your preacher can really know what you are doing Saturday night ( For those bad habit Catholics).
The Vatican has made Social Media a priority in 2010 and their message is very clear, all in their organization should be blogging, tweeting, and participating in Social Media to take their message directly to young people.
Small excerpt from the entire message from the Pope. January 24th, 2010
The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become become more focused, efficient and compelling in their efforts. Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word.
What does it all mean? For both the young people and the Vatican, Social Media is here to stay as the preferred way of communication. The Vatican understand that like any other business they have to participate in social media and have their preachers producing real time information for believers, writing blogs, and planning events for the purpose of producing institutional brand integrity.
The real challenge is if a young believer is going to add their priest as a Facebook friend.
Just a thought
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